NewUpdate your CRM straight from WhatsApp. Just message the Forsyt bot, we handle the rest.
See how it works
Close the loop between pipeline and campaigns.
Forsyt shows Marketing which campaigns are driving pipeline that actually closes, and which deals from your leads are stalling.
MQL tracked through to closed-won or lost
stalled-deal alerts for ABM re-engagement
tied to revenue, not just MQL counts
Sales + Marketing on the same pipeline view
Challenges Marketing teams face today
No visibility into what happens after MQL handoff
Pipeline attribution is a quarterly forensic exercise
Sales blames Marketing for lead quality with no data
Can't see which campaign sources produce deals that close
Purpose-built for Marketing
Pipeline Source Tracking
See which lead sources and campaigns are generating deals that move through the pipeline.
Lead-to-Revenue Visibility
Track every MQL through to closed-won or lost, with full context on what happened in between.
Stalled Deal Alerts
Get notified when deals from your campaigns are stalling so you can coordinate with Sales on re-engagement.
Revenue Attribution
Connect campaign spend to actual revenue outcomes, not just MQL counts.
Ending the Sales vs. Marketing blame game
Campaign launches, Forsyt tags every MQL with source and tracks downstream movement.
Alert: 12 MQLs from a paid LinkedIn campaign stalled at Stage 2. Marketing reactivates with nurture.
Revenue attribution: the top-performing campaign drove $840K in closed ARR, not the one with most MQLs.
Budget re-allocated to what actually drives revenue, with full Sales team buy-in.
Works with your existing stack
Common questions from Marketing teams
Which MarTech tools integrate?+
Native HubSpot, Marketo, Pardot, and Google Ads. Zapier + API fill remaining gaps.
How is attribution calculated?+
Multi-touch by default, first-touch, last-touch, and custom models available. Models transparently show contribution weights.
Can Sales see campaign context?+
Yes, reps see the campaign that sourced each lead inside the account page, so Sales + Marketing context stays connected.
"The core thought is right, show pipeline health based on stages and the actions depending on them."
Chaitanya Kakkar
VP - Business & International Expansion, SingleInterface
Other roles we serve
See Forsyt for adjacent teams
Ready to see Forsyt for Marketing?
Try the interactive sandbox, or book a 30-minute personalized demo with your pipeline data.
How Forsyt rolls in
Crawl. Walk. Run.
Capture the truth. Learn the pattern. Act on it. Each stage ships something usable on its own.
Your pipeline is not wrong because reps lie. It is wrong because nobody has time to type. Forsyt reads the calls, the inbox, Slack and WhatsApp, and rebuilds the record for them.
Every new name on a call or thread becomes a contact on the right account, deduped and enriched.
Reporting lines, champions, blockers and the economic buyer, mapped from real conversations rather than a static import.
Stage, amount, close date and your custom fields drafted for the rep. One tap to accept, or fully automatic once you trust it.
"Sent the proposal to Ravi, they want it by Friday." Message the bot in plain language and it writes the update straight into the CRM.
Follow-ups drafted from what was actually said on the call, addressed to the right person on the thread, not a generic template.
Deals that look alive on the board but have gone silent, flagged and dated before they wreck the forecast.
A CRM that is finally complete and AI-ready, and kept that way with zero rep admin.
Your pipeline is not wrong because reps lie. It is wrong because nobody has time to type. Forsyt reads the calls, the inbox, Slack and WhatsApp, and rebuilds the record for them.
Every new name on a call or thread becomes a contact on the right account, deduped and enriched.
Reporting lines, champions, blockers and the economic buyer, mapped from real conversations rather than a static import.
Stage, amount, close date and your custom fields drafted for the rep. One tap to accept, or fully automatic once you trust it.
"Sent the proposal to Ravi, they want it by Friday." Message the bot in plain language and it writes the update straight into the CRM.
Follow-ups drafted from what was actually said on the call, addressed to the right person on the thread, not a generic template.
Deals that look alive on the board but have gone silent, flagged and dated before they wreck the forecast.
A CRM that is finally complete and AI-ready, and kept that way with zero rep admin.
Most teams reach Run inside 45 days. We stand it up on your own pipeline first and prove ROI on your numbers before the commercial conversation.