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Close the loop between pipeline and campaigns.
Forsyt shows Marketing which campaigns are driving pipeline that actually closes, and which deals from your leads are stalling.
MQL tracked through to closed-won or lost
stalled-deal alerts for ABM re-engagement
tied to revenue, not just MQL counts
Sales + Marketing on the same pipeline view
Challenges Marketing teams face today
No visibility into what happens after MQL handoff
Pipeline attribution is a quarterly forensic exercise
Sales blames Marketing for lead quality with no data
Can't see which campaign sources produce deals that close
Purpose-built for Marketing
Pipeline Source Tracking
See which lead sources and campaigns are generating deals that move through the pipeline.
Lead-to-Revenue Visibility
Track every MQL through to closed-won or lost, with full context on what happened in between.
Stalled Deal Alerts
Get notified when deals from your campaigns are stalling so you can coordinate with Sales on re-engagement.
Revenue Attribution
Connect campaign spend to actual revenue outcomes, not just MQL counts.
Ending the Sales vs. Marketing blame game
Campaign launches, Forsyt tags every MQL with source and tracks downstream movement.
Alert: 12 MQLs from a paid LinkedIn campaign stalled at Stage 2. Marketing reactivates with nurture.
Revenue attribution: the top-performing campaign drove $840K in closed ARR, not the one with most MQLs.
Budget re-allocated to what actually drives revenue, with full Sales team buy-in.
Works with your existing stack
Common questions from Marketing teams
Which MarTech tools integrate?+
Native HubSpot, Marketo, Pardot, and Google Ads. Zapier + API fill remaining gaps.
How is attribution calculated?+
Multi-touch by default, first-touch, last-touch, and custom models available. Models transparently show contribution weights.
Can Sales see campaign context?+
Yes, reps see the campaign that sourced each lead inside the account page, so Sales + Marketing context stays connected.
"The core thought is right, show pipeline health based on stages and the actions depending on them."
Chaitanya Kakkar
VP - Business & International Expansion, SingleInterface
Other roles we serve
See Forsyt for adjacent teams
Ready to see Forsyt for Marketing?
Try the interactive sandbox, or book a 30-minute personalized demo with your pipeline data.